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Cette constatation est à mettre en parallèle avec la dimension "développement des circuits courts de commercialisation" qui est négligée, voire absente dans le commerce équitable.6 Une nouvelle objection qui me semble correcte. C'est clair, notre pouvoir d'achat est supérieur à celui de la majorité des habitants des pays du Sud et il est donc plus intéressant de nous vendre des produits car nous sommes potentiellement plus "acheteurs". Mais cela se fait au détriment du développement d'un marché local, de proximité, privilégiant la solidarité chaude et qui réduit la dépendance par rapport aux modes de consommation du Nord. Certes, cette alternative ne peut compenser les revenus que gagnent actuellement les producteurs du commerce équitable.Il s'agit petit à petit de promouvoir les produits locaux et d'arriver à un équilibre entre produits exportés / produits commercialisés sur place.7 une objection partiellement vraie. C'est le problème du verre à moitié plein ou à moitié vide. Certains diront "du commerce équitable dans les grandes surfaces, c'est déjà ?a !". D'autres diront que cela "dilue" l'effet du commerce équitable notamment en matière de conscientisation. En effet, mon expérience montre que, pour une somme relativement modique, beaucoup de personnes s'achètent une bonne conscience grace aux produits du commerce équitable.